100proof is a creative collective founded in 1993 by King ADZ and Wilma $.

We have worked with many creative minds around the world, from lighties to heavyweights, with one thought in our minds. to create.

100proof has produced street wear, books, art, ceramics, advertising, music, films, and from 1996 to 2003 we created & published the seminal PDF’s ‘1percent’ and ‘100proofTRUTH’.

Today, our mission is to keep developing and collaborating in order to lead a sustainable creative lifestyle. 100proof has also begun to mentor the undiscovered talents of the world, and to encourage and support them to do the best they can, in whatever discipline they choose. The secret of our success is that 100proof has no commercial interests, no clients or moneymen to fuck it all up, enabling us to create the purest work possible.

100proof is based in England and South Africa.

Please feel free to email.

‘It's just a ride. And we can change it anytime we want. It's only a choice. No effort, no work, no job, no savings and money. A choice, right now, between fear and love. The eyes of fear want you to put bigger locks on your doors, buy guns, close yourself off. The eyes of love, instead, see all of us as one.’  Bill Hicks